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Dhanteras 2023: Why Gold Is First Priority To Buy On Dhanteras

Dhanteras festival is near the corner and Indians are eagerly awaiting this day to celebrate, especially women and those who are looking to invest in gold. On the day of dhanteras, goddess Laxmi puja preform in Hindu families in the evening time with gold, business assets, properties and other wealth.

Why is Dhanteras Celebrated?

The festival of Dhanteras is associated with a highly fabled story. A king once ruled over India “not at that time equipped with roads from Afghanistan to Singapore somewhere” and he had a son, and his personal astrologer told him that the boy would be killed when his 16th birthday arrived.

However, the King wants to save his beloved son and asked the astrologer to provide some solutions. Often, astrologers will give you simple solutions such as marrying your son to a girl who has a lucky horoscope and good luck. On Dhanteras day there are many other stories that happen as well, which are listed below.

Why is Dhanteras celebrated?

The auspicious occasion is performed on the thirteenth lunar day of Krishna Paksha. Dhanteras is celebrated to mark the arrival of Dhanvantari Ji from Samudra Manthan(sea). Lord Dhanvantri is believed to carry a special golden Kalash in his hand that brings success, prosperity, health, and fortune.

Many Hindu people seek the blessings of Lord Kubera puja and Goddess Lakshmi puja, who are considered to be the idol of wealth and money. Goddess Lakshmi sometimes spelt Laxmi, is the goddess of wealth, fortune, power, beauty, fertility and prosperity.

And that’s why this day is believed to be one of the most auspicious days for shopping. People in India buy gold coins or gold jewellery, silver coins, gold ornaments, clothes, electronic items, etc., as they believe that these will bring them prosperity and good health.

How Dhanteras is Celebrated in India?

Typically, Dhanteras is celebrated with Laxmi puja and buying gold and precious metals. In Indian tradition, gold jewellery has always been associated with wealth, prosperity, and now better investments. This is why gold coins are considered to be one of the most investments to invest in for the future.

Moreover, many families believe that buying gold on Dhanteras brings happiness, good luck, and fortune.

That’s why when it comes to buying gold, Indian households have a sentimental attachment. Hence, on any occasion, whether it’s a wedding or festival, gold will always be the first priority to buy.

Best Time to Buy Gold in India 2023

As per the Hindu calendar, the dhanteras festival is celebrated in Asho Hindu calendar time.

And the most advantageous time to buy gold is from the month of October to November. During this period, there is an increase in demand for gold due to festivals like Diwali festival, Navratri, Dussehra, and dhanteras, so, you can easily get a sale or discount price coupon on any gold jewellery or gold coin.

Therefore, if you plan to purchase gold, buy it at the end of September to get the highest possible price. You can also buy it in the month of October or at the start of November. 


During this period, many people visit temples or bring Durga Mata home and offer prayers to Goddess Durga and play Garba at night. And at this festive season, people also purchase gold jewellery and other ornaments to wear on Garba night and in pooja.

So, if you’re planning to buy gold, buy it before the festival starts. Before the festival starts, it’s better to buy gold, as, after the festival, prices may spike up on some websites.


On this day, people celebrate the victory of lord Rama over Ravana. And to commemorate this event, people wear new clothes and decorate their houses with lights and flowers, it is celebrated on the last day of Navratri.

They also light lamps and Diya and perform puja. At this time, some people buy gold coins and silver coins at so much discount price because it is also the last day of the Navratri festival and you can get any gold jewellery and coin at a very affordable price. So, if you want to buy gold for the festive season, buy gold coins or silver coins at the festival of Dussehra. 


This day is celebrated to mark the return of Lord Dhanvantari from the sea as already mentioned above. As part of this celebration, people worship Lord Dhanvantari, goddess of wealth- goddess Lakshmi Ji, and lord kuber by offering them gold and other auspicious things that we’ll discuss later.

In addition, they pray to God for health, wealth, and happiness. And on this day many people buy gold jewellery and gold coins. So, if you are planning to buy gold jewellery or gold coins, this is one of the best festivals to buy gold in India.

What are the Different Things to Buy on Dhanteras?

Now, we will discuss what auspicious items you should buy on dhanteras puja for prosperous health and wealth. Traditionally, this day is celebrated to bring good fortune, prosperity, and well-being to all. You must buy some auspicious items on this day.

And the most significant thing to buy on dhanteras puja is a metal, which means pure gold or silver. There are also some other auspicious items you can buy on dhanteras puja that we’ll discuss below. 

These are some auspicious items to buy for Dhanteras puja 2023;

Gold coins and silver coins

If you have decided to buy gold or silver on dhanteras, then you must first decide which type of metal you want to buy. You can buy silver coins, gold coins, gold bars, or gold jewellery.

On the day of dhanteras, gold coins are the most common purchases, which brings more prosperity and wealth to the house. But, if you want to save more money, then you can go for silver coins with different gram weights depending on your preference. Because this metal coin is most affordable than gold coins or gold jewellery.

Gold Jewellery

You can also buy gold jewellery like gold rings, gold earrings, gold necklaces or pendants, bracelets, etc, to celebrate the festival of dhanteras. These types of jewellery are not only beautiful but also very valuable and adorable.

And these are also the most suitable gifts for your loved ones for any special celebration. You can buy gold jewellery online in a wide range of designs for your relatives and family. If you are buying gold jewellery, make sure that it has been made using the purest form of gold. This way, you can be assured of its purity.


It is also recommended that you buy utensils made of silver, gold, brass, or copper as these metals are considered auspicious for this occasion. And avoid iron and steel utensils. It is believed that on the day of Dhanteras, you should never bring empty gold utensils home when you buy auspicious metal utensils. Instead, fill them with water or food.

Electronic items

It’s also advisable to buy electronic items such as mobile phones, laptops, cameras, LED TVs, etc, on this special day of dhanteras. If you are planning to buy a valuable electronic item, this day is just perfect for purchasing any electronic item. And doing this will definitely bring luck to your employees and business. 

Dhanteras Gold Coin

There are many ways to buy gold coins for dhanteras 2023. One of the easiest methods is through an e-commerce website. You can search for websites that sell gold coins and choose the one that suits your budget and preferences. There are many different coin choices available online.

Some of the popular choices include 1 gm gold coin, 5 gm gold coin, 10 gm gold coin, etc. And if your budget is still higher you can go for a 25 gm gold biscuit. The gold price will depend on the weight of the coin you choose.

For example, a 10gm gold coin costs around Rs. 60,000 whereas a 1gm gold coin price is around 5000 rupees. And the price of a 5 gm gold coin will cost you 25,000 rupees. So, depending on your budget, you can choose how many grams of gold coins you need.

Dhanteras Gold Buying Muhurat 2023

If you are planning to buy gold or silver on dhanteras then you must know about the best luckiest muhurats of that day. A muhurat is an auspicious moment when you can buy gold which will bring good luck to you and your family. Well, the auspicious timing to buy gold on the day of dhanteras 2023 is between 2:35 pm to 6:40 am on 10 November 2023.

So, let’s take a quick look at some of the best muhurats to buy gold on dhanteras 2023- Friday, 10 November;

Day Choghadiya06:35 AMNight Choghadiya06:10 PM
Udvega – Bad06:35 AM to 08:02 AMShubha – Good06:10 PM to 07:43 PM
Chara – Neutral08:02 AM to 09:29 AMAmrita – Best07:43 PM to 09:17 PM
Labha – Gain09:29 AM to 10:56 AMChara – Neutral09:17 PM to 10:50 PM
Amrita – Best10:56 AM to 12:23 PM Vaar VelaRoga – Evil10:50 PM to 12:23 AM, Oct 24
Kala – loss12:23 PM to 01:50 PM Kaal VelaKala – loss12:23 AM to 01:56 AM, Oct 24
Shubha – Good01:50 PM to 03:16 PMLabha – Gain01:56 AM to
03:29 AM, Oct 24 Kaal Ratri
Roga – Evil01:50 PM to 03:16 PMUdvega – Bad03:29 AM to 05:02 AM, Oct 24
Udvega – bad04:43 PM to 06:10 PMShubha – GoodShubha – Good


Buying gold on dhanteras is a great idea because it gives you a chance to get more value for your money. And now we hope you’ve learned everything there is to know about buying gold and other auspicious things on dhanteras.